How A Wellness Brand Went From $150,000 To $2,700,000 In 7 Months With Nearly A Million Dollars In Profit

This case study highlights the successful collaboration between TheAcceleratedAgency and Akaash’s Wellness brand.

Case Study’s Overview

Problem:

• Akaash’s ecommerce brand was experiencing a revenue plateau at $150,000 per month in May 2022.
• Additionally, they faced challenges in scaling their business and identifying the right buyer persona for their product.

Solution:

• Collaboration with Accelerated Agency, a specialized ecommerce growth consultancy.
• Comprehensive analysis of the business, the right target audience, and market landscape.
• Finding the right angle.
• Customized growth strategy tailored to Akaash’s brand.

Scaling to $1,000,000 in October:

• Enhanced digital advertising by refining targeting, optimizing ad creatives, and leveraging advanced analytics.
• Conversion rate optimization (CRO) through A/B testing, landing page optimization, and streamlining the checkout process.
• Expansion into new sales channels by leveraging relevant marketplaces and platforms.

Reaching $2,700,000 in December with Significant Profit:

• Advanced customer segmentation using data analytics and personalized marketing messages.
• Strategic partnerships and influencer collaborations to amplify brand visibility and trust.
• Streamlined supply chain and operations for improved efficiency and cost savings.

Results:

• Akaash’s brand achieved monthly revenue of $1,000,000 by October 2022.
• By December 2022, the brand reached $2,700,000 in revenue with nearly a million dollars in profit.
• Exponential growth trajectory and significant profitability within a short timeframe.
• Increased customer engagement, higher conversion rates, and expanded brand reach.
• Optimized supply chain and operations leading to improved efficiency and cost savings.

Full Case Study

This case study highlights the remarkable journey of Akaash, a wellness brand owner, who went from generating $150,000 in revenue per month in May 2022 to successfully scaling his business to reach $1,000,000 in October. And eventually achieved an impressive $2,700,000 in revenue by December, accompanied by nearly a million dollars in profit.

This case study explores the strategies and collaborations that led to this exceptional growth trajectory.

Solution Overview

While the wellness brand had a solid foundation, Akaash desired to take his business to new heights and overcome the revenue plateau he had been experiencing.

In May 2022, his monthly revenue stood at $150,000, and he was determined to scale his operations significantly.

Collaboration with Accelerated Agency

Recognizing the need for expert guidance, Akaash decides to partner with Accelerated Agency after meeting their team at GeekOut Miami. Accelerated Agency is a team of 35 data analysts, growth marketers, and conversion specialists working behind 28 of the fastest growing 8-Figure D2C-Brands including The Oodie, Vessi, KinoBody, Colibri Skincare, and more.

Through their collaboration, Akaash aimed to leverage the agency’s expertise and proven strategies to accelerate his brand’s growth.

Scaling to $1,000,000 in October

Holistic Data Mastering

Accelerated Agency commenced its engagement with Akaash by conducting a comprehensive analysis of his business, including the market landscape, target audience, and competitive positioning.

Based on their findings, they developed a customized growth strategy tailored to Akaash’s brand.

Full Funnel Conversion Optimization

Refine product-market fit based on deep target audience understanding and develop compelling, cold-friendly offers that resonate with new customers and drive conversions.

Accelerated Agency recognized the potential in optimizing Akaash’s digital advertising efforts. By fine-tuning the right-buyer persona, refining ad angles and creatives, and leveraging advanced analytics, they optimized the brand’s advertising campaigns, resulting in improved reach and conversion rates.

PMF 2.0 Application 

Let’s go through the Nomisk Case Study together where Accelerated Agency followed this concept which shows the magnitude of scale possible once you crack PMF 2.0: 0 to $10M in less than 12 months.

Here’s the execution Plan Accelearted Agency always follows:

1. Market Identification and Validation (N, T, P): Determine the niche, transformation, and price.
2. Mechanism Validation (M): Identify the mechanism used to deliver the transformation and the resulting contribution.
3. Access Channel Validation (A): Find the traffic-conversion mechanism combination that results in a profitable unit case.

Market Identification and Validation

The Niche is Female Wellness with two Buyer Personas: Boyfriends buying it for their girlfriend or Females buying it for themselves.

The Transformation is instant relief of period pain & soothing period cramps, relaxing muscles and reducing bloating.

The Price for the Transformation is set at $99.

The Mechanism 

Product called Maia with dynamic heat & massage therapy.

The Access Channels

META as main push Channel and Google as main pull Channel.

The Traffic & Conversion Mechanism that led to a highly profitable growth Case were the unique angles used in marketing this product and having a highly optimized store front-end.

CRO Low-Hanging Fruits

Accelerated Agency identified quick wins and easy-to-implement improvements with immediate impact on conversions & prioritized low-hanging fruit based on potential ROI and ease of implementation.

CRO Idea #1 – The Header

For example, this header was taking too much space while being unconventionally arranged

• Improved usability by re-arranging it
• Added benefits to handle objections and increase motivation
• Improved clarity on image and text while surfacing CTA above the fold

CRO Idea #2 – Having Image Banners To Categories

People are visual, give them what they want to see exactly how the different shapes of glasses look.

This can reduce friction as it prevents them from individually having to click on all 5.

> Add image banners to instantly allow prospects to see the difference

CRO Idea #3 – Optimize The Collection Page

Moreover, help customers speed up the selection process by allowing them to scan products fast and efficiently without prolonging the experience.

• Reduce negative space by merging image and header
• Improve the “sort and filter” to be more prominent
• Add 2 rows to allow users to scan items faster and more efficiently
• Add social proof to boost trust
• Add “quick buy” to motivate users to take action

CRO Idea #4 – The Product Page

The goal here is always to optimize the above-the-fold section so you can showcase as much important information as possible.

• Condense vertical space by re-designing image icons
• Add social proof, title, and price above the fold
• Pull the description above the fold to increase retention
• Add the cta to increase action rates

CRO Idea #5 – The Cart Drawer

This part of the customer journey needs to be optimized to nudge them to proceed down the funnel with full confidence:

• Add nudging to increase confidence levels in user’s choice
• Add review count to boost trust
• Add the store benefits to remind customers of the great benefits and eliminate self-doubts
• Add payment icons to increase trust through familiarity

Landing Pages & Presell Pages

Sometimes Accelerated Agency designs and optimizes high-converting landing and presell pages tailored to target audience segments. Landing pages designed specifically for a particular campaign, product, or promotion can provide visitors with a targeted and relevant experience.

Tailoring the content of the landing page to the message of the campaign or promotion with a clear call-to-action (CTA) can attract more visitors as customers.

Landing Page Example: Figma Breakdown

Create targeted and personalized experiences for different segments of the target audience (personalization): Landing pages are ideally tailored to users’ interests, preferences, and behaviors.

Better alignment with ads and keywords: Using consistent messages, designs and keywords between your ad and landing page (message match) increases relevance for visitors.

Landing pages can be quickly created and quickly adapted to changing requirements. Meaning you can easily adapt to market trends, promotions or other business needs without affecting the main website or your online store.

Presell Page Example: Love Your Girlfriend? Why This Gift is the Ultimate Gesture of Affection – Nomisk

Sales Page Example: Maia for Period Cramps – Nomisk

The End Results

Akaash’s journey from generating $150,000 in revenue per month to scaling his wellness brand to $2,700,000 in revenue with significant profitability showcases the effectiveness finding the PMF 2.0, full funnel CRO and of having landing pages designed specifically for a particular campaign, product or promotion. This case study emphasizes the importance of tailored growth strategies, data-driven decision-making, and collaboration with experts in achieving rapid ecommerce revenue expansion.

Next Steps

Now, if you’re an 8-figure-DTC-brand and you would like to enjoy a faster sales and profit growth without having to spend a single cent more on traffic… Why not have a quick chat with the experts over at The Accelerated Agency?

Schedule Your Appointment Below