From 1K to 117K/month Organic Visitors In 6 Months 

How A Billion Dollar Company Went From 1,000 To 117,801 Organic Visitors In Just 6 Months Without Publishing New Content

This case study highlights the successful collaboration between Content Growth and a multi-billion-pound global multinational corporation in the finance industry.

Case Study’s Overview

Problem:

• The client’s published blog posts were not generating significant traffic or ranking well on search engines.
• Traffic had been declining in the six months prior to Content Growth’s engagement.
• The client’s investment in content creation was not yielding the desired brand exposure through organic search.

Here’s their organic traffic 6 months prior:

Solution:

• Phase 1: Content audit to assess the current situation and identify opportunities for improvement. Prioritization of pages based on potential traffic gains.
• Phase 2: Content optimization process targeting 20 existing pages.
• Optimization techniques included featured snippet optimization, enhancing introductions, improving word presence and term frequency, expanding topic coverage, refining content structure, and implementing strategic internal linking.

Result:

• Achieved an impressive organic traffic growth of +11,680% within 6 months.
• Increased organic visitors from ~1,000 to 117,801 per month.
• Accomplished these results without publishing any new blog posts.
• Surpassed the client’s goal of 80,000 organic visitors.

Full Case Study

Content Growth was entrusted with the task of optimizing their existing content and driving substantial organic traffic growth for their UK B2B blog.

Despite publishing over 300 blog posts since 2019, the client had been struggling to rank high on Google and attract their target audience. With a decline in traffic in the preceding six months, it was evident that their content was not reaching its full potential.

The client sought to maximize their brand exposure through organic search and aimed to achieve 80,000 organic visitors to their blog in 2021, without relying on the publication of new blog posts.

Solution Overview:

Phase 1: Content Audit

Content Growth initiated the transformation by conducting a thorough content audit.

This involved a comprehensive crawl of the client’s blog, integrating multiple data sources to gain a holistic understanding of their current situation. The audit encompassed analyzing traffic, impressions, rankings, identifying top-performing keywords for each page, and evaluating conversion rates.

During the content audit, the following key areas were identified:

1. Pages on the verge of ranking: Content Growth identified pages that were close to ranking for their target keywords, presenting quick wins for traffic improvement.
2. Poorly optimized pages with potential: Pages that had untapped potential but lacked proper optimization were pinpointed for enhancement.
3. Pages targeting multiple intents: Content Growth recognized pages that attempted to cover too many topics, indicating the need for separation to effectively target specific subjects.
4. Overlapping pages on the same topic: Multiple pages covering similar topics were identified, presenting an opportunity for consolidation to improve content coherence.
5. Valueless, dead pages: Pages offering no value to users or search engines were flagged for removal.

Phase 2: Content Optimization

Content Growth implemented a systematic content optimization process, focusing on 20 prioritized pages derived from the content audit. Over the course of several months, the team worked on enhancing these pages to maximize their traffic potential and improve search engine rankings.

The key areas of focus during the content optimization process were:

1. Featured snippet optimization: Content Growth aimed to secure featured snippets, the highly sought-after position zero in Google search results, by crafting concise and informative summaries of the content.
2. Introduction enhancement: Introductions were revised and improved to engage readers and encourage further exploration of the content.
3. Word presence and term frequency: Content was fine-tuned to ensure relevant keywords were present and their frequency aligned with best practices for improved search engine visibility.
4. Comprehensive topic coverage: Content Growth expanded the coverage of each topic to provide a comprehensive resource, meeting user expectations and increasing the likelihood of higher rankings.
5. Content structure refinement: The overall structure of the content was optimized, enhancing readability, clarity, and organization for both users and search engines.
6. Strategic internal linking: Internal linking strategies were implemented to connect relevant pages within the blog, facilitating navigation and enhancing the user experience.

The End Results:

Through their diligent efforts and strategic optimization approach, Content Growth achieved extraordinary organic traffic growth for the client’s blog. Over the course of 6 months, organic visitors skyrocketed from approximately 1,000 to an impressive 117,801 per month, without the need to publish any new content.

The client’s goal of 80,000 organic visitors in 2021 was surpassed, showcasing the efficacy of Content Growth’s optimization strategies and their ability to unlock the true potential of existing content.

Next Steps

Now, if you run a software or tech-based company and you would like to enjoy faster and smoother organic traffic and sales growth… Why not have a quick chat with the experts over at Content Growth?

Schedule Your Appointment Below