Reputation Focused businesses have established a trustworthy and respected name, often reflected in positive customer reviews and strong client relationships.
However, they face challenges in translating this reputation into expanded market growth. This profile should leverage their positive reputation to attract new customers, exploring digital marketing and online engagement strategies.
Primary Constraint
Strong reputation, but limited growth and market expansion.
According to a report by ReputationX, failing to leverage a positive reputation can result in missing out on up to 25% of potential business growth annually. Time lost in capitalizing on a good reputation can delay expansion and new customer acquisition.
Where To Focus
Leverage Reputation: Use positive reviews and testimonials in marketing materials and on social media.
Expand Service Offerings: Consider expanding or diversifying services based on customer feedback and market demand.
Network Building: Strengthen relationships with local businesses and customers to build a referral network.
SEO and Content Marketing: Invest in SEO and content marketing to improve online visibility and attract new customers.
Community Involvement: Increase participation in community events and causes to enhance local presence and reputation.
Tools To Help You
- ReviewTrackers
- Yext
- Google Alerts
- Sprout Social
Zapier Automation
- Notify the team in Slack whenever a new review is posted online.
- Sync new positive reviews to a testimonials page on your website.
Potential Results
Increased customer trust, higher review ratings, and improved customer acquisition.
ReviewTrackers’ research suggests that a one-star increase in rating can lead to a 5-9% increase in revenue. Yext case studies have shown that active reputation management can lead to a 17% increase in customer acquisition.
Next Steps
Now, if you run a local service-based company and you would like to enjoy faster and smoother organic traffic and sales growth… Why not have a quick chat with a team of experts?