How An 8-Figure Automotive Ecommerce Brand Got A 460% Increased In Organic Sales In Just 6 Months Without Publishing New Content
This case study highlights the successful collaboration between SEOforEcommerce and an 8-figure automotive ecommerce brand.
Case Study’s Overview
Problem:
- The client, an automotive ecommerce brand, wanted to diversify its sales away from affiliates and paid acquisition channels.
- They had significant traffic from organic sources but needed help with niche products that were harder to promote profitably through ads.
- The goal was to boost organic traffic and sales, diversify revenue, and increase profit margins.
Solution:
- SEOforEcommerce implemented a revenue-focused SEO strategy to address the client’s challenges.
- They focused on slower-moving niche products, which had less competition, higher profit margins, and niche appeal.
- Keyword research was conducted to identify high-potential keywords and hidden opportunities.
- Backlink building played a crucial role, with 10 niche-specific backlinks built per month to improve search rankings and enhance credibility.
- SEOforEcommerce ensured the backlinks were relevant and from high-quality websites, generating targeted traffic for the client.
Results:
- Within six months, the client experienced a 460% increase in monthly product traffic.
- The additional organic traffic resulted in a $21,000 monthly revenue boost, with the average order value remaining at $300.
- The client reduced reliance on affiliates and paid acquisition channels, leading to a more diversified revenue stream.
- The risk of changes in a single channel was minimized, and profit margins increased due to reduced paid acquisition costs.
- SEOforEcommerce provided a 7x return on investment (ROI) for the client, generating an extra $21,000 in monthly recurring revenue.
- The client achieved a more sustainable and long-term growth trajectory by building an organic revenue-generating asset through SEO.
Full Case Study
This case study highlights how SEOforEcommerce, a revenue-focused SEO agency, helped an automotive accessory brand boost its organic traffic and sales, resulting in a staggering 460% increase in revenue.
By focusing on niche keywords, creating quality content, and building strong backlink profiles, the client was able to achieve substantial growth and diversify its revenue streams.
The Client’s Challenge and Goals:
In early 2022, an automotive ecommerce brand approached SEOforEcommerce with the desire to reduce its reliance on affiliates and paid acquisition channels.
Despite generating over $10 million in annual sales, the client recognized the need to explore new avenues for growth, specifically targeting their slower-moving niche products. Their primary goal was to boost organic traffic and sales, which would not only diversify their revenue but also increase profit margins.
Before implementing the SEO strategy, the client’s targeted products received around 500 organic visitors per month. While this was a decent starting point, there was significant room for growth, considering the average order value (AOV) was approximately $300. With a standard conversion rate of 3%, the monthly revenue generated from these products stood at around $4,500.
Solution Overview:
Keyword Research and Backlink Building: SEOforEcommerce began the project by conducting in-depth keyword research, identifying high-potential keywords for backlink building. They focused on uncovering hidden gems that the client already ranked for on the second or third page of Google—the low-hanging fruits.
By selecting keywords with the most impact, SEOforEcommerce aimed to skyrocket the client’s organic traffic and sales through strategic backlink building.
Understanding the significance of backlinks, SEOforEcommerce took a two-step approach:
- Firstly, they built niche-specific backlinks to ensure relevance to the client’s automotive aftermarket products. This approach aligned with Google’s preference for relevant backlinks, boosting the client’s credibility.
- Secondly, they targeted high-quality websites that already received traffic for specific keywords, ensuring targeted traffic and improved search rankings.
The End Results:
In just six months, SEOforEcommerce successfully increased the client’s monthly product traffic by a staggering 460%. This substantial growth in organic traffic led to a 460% increase in sales, resulting in an additional $21,000 in revenue per month for the client.
Furthermore, the client was able to reduce their reliance on affiliates and paid acquisition channels, leading to a more diversified revenue stream and reduced risk.
Return on Investment (ROI):
The client invested $3,000 per month in SEO services provided by SEOforEcommerce. Within just six months, this investment generated an impressive extra $21,000 in monthly recurring revenue (MRR), showcasing a remarkable 7x return on ad spend (ROAS). The success of this project highlights the long-term partnership approach taken by SEOforEcommerce, where positive ROI is the primary focus.
Lessons Learned and Tips for Success
To achieve success in the world of SEO, SEOforEcommerce offers valuable lessons and tips:
- SEO is not just for big corporations; there is ample opportunity for small businesses. By zeroing in on niche keywords and creating quality content, small businesses can attract a larger audience and boost sales.
- Ranking #1 on Google is not the only goal. Even lower-ranking results can generate consistent revenue, as the top three search results receive the majority of clicks.
- With billions of daily searches, that’s a whole lot of chances for your small business to get discovered. By optimizing your website, you’ll tap into this huge audience and grow your business.
- A targeted SEO strategy; Want to crush it with SEO? You need a well-planned, targeted strategy. Focus on the right keywords, create high-quality content, and build solid backlinks.
Remember, you don’t need to rank #1 on Google to be successful with SEO – there are plenty of opportunities for businesses that focus on the right keywords, create high-quality content, and build strong backlink profiles.
Next Steps
Now, if you run an ecommerce brand and you would like to enjoy faster and smoother organic traffic and sales growth… Why not have a quick chat with the experts over at SEOforEcommerce?
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