How A Fashion Brand Ecommerce Got A 27x Increase In Organic Traffic In 89 Days And Had Their Entire Collection Sold Out
This case study highlights the successful collaboration between SEOforEcommerce and a fashion brand ecommerce.
Case Study’s Overview
Problem:
- The fashion ecommerce brand was struggling to rank high on search engine results pages (SERPs) for their targeted keywords.
- Organic traffic to the website was low, resulting in limited visibility and potential customers.
- The brand’s collection page was not optimized to effectively showcase their products and attract customers.
- Lack of keyword targeting and strategic content creation hindered the brand’s authority and visibility on search engines.
Solution:
- Conducted thorough keyword research to identify high-value keywords with significant search volume.
- Optimized the collection page by changing the URL to align with the main keyword and updating the H1 heading.
- Created approximately 500 words of keyword-optimized content for the collection page.
- Utilized code to ensure the collection description appeared after the product images, enhancing visibility for search engines.
- Focused on bottom-of-the-funnel content to answer potential customers’ questions and provide valuable information before making a purchase.
Results:
- Achieved the top ranking position on Google’s SERPs for the main targeted keyword.
- Increased organic traffic by nearly 27 times, from 32 to 889 visitors per month.
- Sold out the entire collection, indicating the effectiveness of the SEO efforts in driving conversions.
- Improved visibility and authority on search engines by ranking for multiple related keywords.
- Enhanced the brand’s overall success by attracting a significant number of potential customers searching for the desired keyword.
Full Case Study
This case study highlights how SEOforEcommerce, a revenue-focused SEO agency, helped a fashion brand ecommerce move their $1,200-item collection page from #16 to #1 result on Google in 89 days for their main keyword. Resulting in 1000+ visits for their desired keyword every month.
By implementing strategic optimizations and leveraging targeted keywords, the brand achieved a remarkable increase in organic traffic, reached the top spot on Google’s search results, and even sold out their entire collection.
Let’s explore the step-by-step breakdown of this success story.
Solution Overview:
Step 1: Keyword Research Understanding the power of keywords
SEOforEcommerce started by conducting in-depth keyword research. By analyzing the brand’s products and identifying high shopping intent keywords, they uncovered several valuable opportunities. Specifically, they targeted keywords that were not only relevant but also had a significant search volume, ensuring maximum visibility for the brand.
The team discovered that potential customers were searching for specific products, with price points as high as $1,200.
Step 2: Optimizing the Collection Page
Recognizing the importance of a well-optimized collection page, SEOforEcommerce set out to enhance this crucial component of the brand’s website. They understood that directing potential customers to a collection page, rather than a single product page, is more likely to result in a successful purchase. To achieve this, they made several key optimizations.
Firstly, they changed the URL of the collection page to align with the main keyword they were targeting. This adjustment signaled to search engines the relevance of the page to the desired search query. Additionally, the team updated the H1 heading to include the main keyword, further reinforcing the page’s purpose and boosting its visibility.
However, the real game-changer came in the form of content creation.
Step 3: Content Creation
To enhance the collection page’s visibility and provide valuable information to potential customers, SEOforEcommerce crafted approximately 500 words of carefully tailored content. This content served a bottom-of-the-funnel purpose, answering questions that potential buyers often have just before making a purchase.
Moreover, the team utilized code to ensure that this collection description appeared after the product images on the page. This strategic placement allowed the content to remain within Google’s sight, while avoiding clutter for the customers.
By optimizing the content with targeted keywords, SEOforEcommerce not only targeted the main keyword but also captured rankings for multiple related keywords, expanding the brand’s visibility and authority on search engines.
The End Results:
The impact of SEOforEcommerce’s efforts was truly remarkable. Initially, there was a temporary dip in traffic for approximately ten days after the URLs were changed. However, once Google indexed the new pages, the brand experienced a surge in organic traffic.
Within a span of just 89 days, the collection page that was previously buried on page 16 of Google’s search results climbed to the coveted top spot for the main keyword. This achievement translated into over 1,000 monthly visits from potential customers searching for the brand’s desired keyword.
Furthermore, the increase in organic traffic was nothing short of astounding. The brand witnessed a remarkable jump from a meager 32 visitors per month to an impressive 889 visitors per month, effectively multiplying their organic traffic by nearly 27 times.
The results were clear: SEOforEcommerce’s strategic optimizations, keyword targeting, and content creation not only boosted rankings but also contributed to the brand’s overall success.
Lessons Learned and Tips for Success
The success story of this fashion ecommerce brand, guided by the expertise of SEOforEcommerce, serves as a testament to the power of targeted SEO strategies. By conducting thorough keyword research, optimizing the collection page, and creating valuable content, the brand experienced a significant increase in organic traffic and sales.
Next Steps
Now, if you run an ecommerce brand and you would like to enjoy faster and smoother organic traffic and sales growth… Why not have a quick chat with the experts over at SEOforEcommerce?
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