Underestimated Performers are adept in their business operations and deliver excellent services but often go unrecognized in broader markets.
They excel in customer satisfaction but need to enhance their brand visibility and market positioning. The focus for this profile is on strategic marketing, public relations, and brand building to showcase their strengths and achievements.
Primary Constraint
High performance with low brand recognition.
A study by Nielsen indicates that a lack of brand recognition can lead to a 10-15% loss in potential sales. Without a strong brand presence, years may be spent building credibility that could be accelerated with effective branding strategies.
Where To Focus
Brand Building: Focus on building a strong brand through storytelling and consistent messaging across all platforms.
Community Engagement: Increase engagement with the local community through sponsorships, events, or social initiatives.
Press Releases and PR: Utilize press releases and public relations to increase brand visibility.
Referral Programs: Implement customer referral programs to leverage word-of-mouth marketing.
Showcase Achievements: Highlight awards, certifications, and customer testimonials to build credibility.
Tools To Help You
- Adobe Creative Cloud (for branding materials)
- PRWeb (for press releases)
- LinkedIn Sales Navigator (for networking)
Zapier Automation
- Post new press releases to your company’s LinkedIn automatically.
- Create tasks in project management tools for follow-up on networking leads.
Potential Results
Enhanced brand recognition, increased media coverage, and higher industry authority.
A PRWeb case study indicates that a well-executed PR strategy can increase brand recognition by up to 70%. Adobe’s branding reports show that strong brand consistency leads to a 33% increase in revenue growth.
Next Steps
Now, if you run a local service-based company and you would like to enjoy faster and smoother organic traffic and sales growth… Why not have a quick chat with a team of experts?